Reader Response Draft 2

The Dyson AM09, also known as the Hot+Cool™ Jet Focus fan heater, is a bladeless fan designed for both hot and cold weather. Its dimensions are 23.43 inches (59.5 cm) in height, 6.02 inches (15.3 cm) in length, 4.45 inches (11.3 cm) in width, and 5.91 lbs (2.68 kg) in weight. The AM09 uses ceramic plates to warm the user and the Air Multiplier™ technology to cool them down (Dyson US, n.d.). The Air Multiplier™ technology lets the fan dispense smooth air 15 times faster, even without spinning parts (Salisbury’s Appliances, 2024). Furthermore, it does not have any exposed heating parts. This means that the fan is safe, as the features mentioned help prevent injuries and accidents (Engel, 2024). The AM09 was awarded a “Quiet Mark” distinction from the Noise Abatement Society as it is quieter than previous models due to the smooth airflow. The fan also offers users 10 strength settings (Gibbs, 2015). Dyson US (n.d.) states that the fan can be adjusted using a remote control, which is curved and magnetised to be stored neatly on the fan. Lastly, it can be switched off with a sleep timer of predetermined intervals, ranging from 15 minutes to 9 hours.

The Dyson AM09, though pricey compared to its competitors, has versatile functionality to serve a wide range of uses and better performance than others, making it a great innovative product.

The Dyson AM09 has versatile functionality due to its wide range of uses. The AM09 has features that allow it to be used in weather ranging from hot summers to cold winters The AM09 has ceramic plates to warm the user and the Air Multiplier™ technology to cool them down (Dyson US, n.d.). The AM09 is also suitable for households with children and pets because it has some safety features. It can turn off automatically when knocked over and emits hot air that does not burn to touch (Lynch, 2019) due to the lack of exposing heating parts (Salisbury’s Appliances, 2024). Additionally, the AM09 comes with a sleep timer that can be set for intervals between 15 minutes and 9 hours (Dyson US, n.d.). Its compact size, standing around 60cm tall, allows it to function as a desk fan or a stand fan (Lynch, 2019). Therefore, the features of the AM09 mentioned serve a wide range of uses and thus this characteristic gives its versatile functionality.

The Dyson AM09's design enhances its performance, allowing it to outperform other fans on the market. Its bladeless structure, powered by Air Multiplier™ technology, delivers smooth airflow up to 15 times faster than surrounding air. The absence of spinning blades makes it safer and easier to clean than traditional fans with blades (Salisbury’s Appliances, 2024). Its “Quiet Mark” distinction, awarded by the Noise Abatement Society, highlights its quieter operation compared to earlier models (Gibbs, 2015). With 10 speed settings, it surpasses competitors like the Shark FlexBreeze portable fan, which offers 8 settings, and the Duronic pedestal fan, which has only 3 settings (Grogan, 2024). Unlike many other fans, including the Shark FlexBreeze and Duronic models, the AM09 comes with a remote control that magnetically attaches to the fan for convenient storage (Dyson US, n.d.). Weighing 2.68 kg, it is ultra-portable, making it lighter than the Vortex Air™ Cleanse (5.67 kg) and Shark FlexBreeze (5.6 kg) (Grogan, 2024). Hence, these design elements contribute to the AM09’s superior performance over other fans.

However, the Dyson AM09 is more expensive than its competition. Priced at around US$469 (Dyson US, n.d.), it is nearly double the price of the Vortex Air™ Cleanse, which costs US$236.17 (Vortex Air, n.d.). Users seeking a budget option for heating might consider the Lasko 754200 heater, priced at just US$33 (Franke, 2022). Despite its high price, the AM09 provides both heating and cooling functions, whereas the Lasko 754200 is limited to heating. In terms of performance, the AM09 heats a room to 70°F in 10 minutes and 75°F in 45 minutes, whereas the Lasko 754200 takes 30 minutes and an hour, respectively (Crist, 2015). Although the Vortex Air™ Cleanse offers comparable heating and cooling features, Dyson’s reputation for innovation and quality gives the AM09 an edge. Dyson is renowned for creating high-quality, cutting-edge products like vacuum cleaners, bladeless fans, and hand dryers, driven by a strong focus on research and development (Shastri, 2023).

In conclusion, the Dyson AM09’s versatility and superior performance outweigh its high cost. Its wide range of functions, innovative design, and excellent performance make it a valuable product. Its popularity is evident from the thousands of units sold on platforms like Amazon and eBay (Amazon, n.d.; eBay, n.d.). Despite the price, the Dyson AM09 stands out as a high-quality, innovative fan.



References:

Amazon. (n.d.). Dyson Hot+Cool™ AM09 Jet Focus heater and fan, White/Silver. https://www.amazon.com/Dyson-Focus-Heater-White-Silver/dp/B00SMLKEPA

Crist, R. (2015, February 12). Dyson’s newest air multiplier doesn’t feel so new. CNET. https://www.cnet.com/reviews/dyson-am09-hot-pluscool-review/

Dyson US. (n.d). Dyson Hot+Cool™ Jet Focus fan heater AM09. www.dyson.com/air-treatment/fans-heaters/hot-cool-jet-focus-am09-satin-black-nickel

eBay. (n.d.). Dyson official outlet - AM09 Hot+Cool Heater and Cooling fan, Refurbished. https://www.ebay.ca/itm/162228927728

Engel, P. (2024, July 12). Dyson heaters, fans and air purifiers: Are they worth the money? CHOICE. https://www.choice.com.au/home-and-living/cooling/fans/articles/should-you-buy-a-dyson-fan

Franke, S. (2022, March 2). Lasko 754200 review. Tom’s Guide. https://www.tomsguide.com/reviews/lasko-754200

Gibbs, S. (2015, April 15). Dyson Hot + Cool AM09 review: the world’s best heater fan? The Guardian. https://www.theguardian.com/technology/2015/apr/15/dyson-hot-cool-am09-review-worlds-best-heater-fan

Lynch, G. (2019, November 20). Dyson AM09 Hot + Cool fan heater review. TechRadar. https://www.techradar.com/reviews/dyson-hot-cool-am09-fan-heater

Grogan, S. (2024, June 10). Best fans 2024: Tried and tested models to keep you cool. The Independent. https://www.independent.co.uk/extras/indybest/house-garden/household-appliances/best-fan-b2123032.html

Salisbury's Appliances. (2024, September 19). Dyson AM09 Dyson Fan Hot & Cool. https://salisburysappliances.co.uk/product/dyson-am09-dyson-fan-hot-cool/

Shastri, A. (2023, April 13). Elaborated SWOT analysis of Dyson. IIDE. https://iide.co/case-studies/swot-analysis-of-dyson/

Vortex Air (n.d.). Vortex AirTM Cleanse - Bladeless Air Purifier (Heater & Cooler). https://vortexair.co.uk/products/vortex-air-tm-cleanse-bladeless-air-purifier-heater-cooler

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